3 Music Marketing Platforms That You Need To Be Using
Each online platform has its own unique characteristics and it's up to the artist to be able to find which one best suits them and their music. An artist or record label can exploit these platforms in order to attract fan bases and generate organic streams.
Each online platform has its own unique characteristics and it's up to the artist to be able to find which one best suits them and their music. An artist or record label can exploit these platforms in order to attract fan bases and generate organic streams. There are quite a few platforms out there that can help an artist get discovered organically.
TIKTOK
The first platform we will mention today is TikTok. Establishing themselves as the number one platform that creators can be discovered on, TikTok has been a leading marketing tool for artists around the globe. Why TikTok? It is one of the few platforms where people are scrolling with the sound on, not many other platforms are like this. Sound is everything in the music industry.
As an artist, you need to be creating content as much as you possibly can but at the same time, do not get discouraged if you don’t see a lot of views at first. Try something different next time because the next piece of content you make could be the one that goes viral. Here’s a a formula that can ramp up your TikTok marketing game:
- Grab peoples attention at the very beginning: include text or visuals that are hard-hitting and eye-catching.
- Have a hook that keeps people engaged: this is when you share the story or narrative behind the track to get people to emotionally connect with your music.
- Finish with a punch line: this is what will get people to drop a like or follow your profile.
Ultimately, you should try different approaches, don’t get disheartened when you don’t see a video take off. This just means that you need to implement something new into your TikTok marketing plan!
YOUTUBE
The second platform is YouTube. As marketers, we absolutely love YouTube. Having a channel is a huge asset for any content creator or artist. Think of every video as a lead that will generate new awareness for you and your music. It is extremely rewarding when you gain traction on Youtube as it can be a difficult platform to succeed on. Now, we have a few tips that can help drive organic reach to your channel and boost your YouTube presence.
- Collaborations are so powerful because if you have something that someone else doesn’t, then you can use this as leverage and reach out to people to ask if they want to collaborate on a video. 9 times out of 10, they will say yes because they will want to produce content as much as you. This is how you can let the YouTube algorithm know that you produce great content that’s engaging and interesting to subscribers.
- Pitch to music channels that host music or have music based playlists. You can submit your music to these channels and say they can use it, copyright free. This is extremely powerful because these channels tend to have millions of listeners and thousands of subscribers, so this is a great way to get yourself discovered.
- Build organically with music covers and fun, personalized videos. You can start with covers of other artist's songs. Many artists started off with this type of content and now have made it big in the music industry. Personalized videos and covering songs resonate with audiences and can boost your reach on YouTube. Get people to know you and have fun!
INSTAGRAM
Last but not least is Instagram. It can be difficult to be discovered on Instagram, so the goal should be to convert your followers into loyal fans which means that your Instagram needs to be optimum. This platform can help small artists be discovered by users who are interested in the kind of music that the artist produces. When you scroll through your feed and reach the end, Instagram likes to suggest relative accounts that fit your passions. For example, if a user likes new independent artists, Instagram will recommend relative accounts. This is helpful for new artists as this gives them a chance to be found by new fan bases.
Always create good content but manipulate it slightly to get it to fit with the platform’s algorithm. Include short covers, eye-catching captions and high quality imagery. Capture peoples attention on Instagram with your inspiring captions and photos because from there, they will gain an interest and look at your Spotify, website or other channels to find out more about your music.
