Each online platform has its own unique characteristics and it's up to the artist to be able to find which one best suits them and their music. An artist or record label can exploit these platforms in order to attract fan bases and generate organic streams.
Each online platform has its own unique characteristics and it's up to the artist to be able to find which one best suits them and their music. An artist or record label can exploit these platforms in order to attract fan bases and generate organic streams. There are quite a few platforms out there that can help an artist get discovered organically.
The first platform we will mention today is TikTok. Establishing themselves as the number one platform that creators can be discovered on, TikTok has been a leading marketing tool for artists around the globe. Why TikTok? It is one of the few platforms where people are scrolling with the sound on, not many other platforms are like this. Sound is everything in the music industry.
As an artist, you need to be creating content as much as you possibly can but at the same time, do not get discouraged if you don’t see a lot of views at first. Try something different next time because the next piece of content you make could be the one that goes viral. Here’s a a formula that can ramp up your TikTok marketing game:
Ultimately, you should try different approaches, don’t get disheartened when you don’t see a video take off. This just means that you need to implement something new into your TikTok marketing plan!
The second platform is YouTube. As marketers, we absolutely love YouTube. Having a channel is a huge asset for any content creator or artist. Think of every video as a lead that will generate new awareness for you and your music. It is extremely rewarding when you gain traction on Youtube as it can be a difficult platform to succeed on. Now, we have a few tips that can help drive organic reach to your channel and boost your YouTube presence.
Last but not least is Instagram. It can be difficult to be discovered on Instagram, so the goal should be to convert your followers into loyal fans which means that your Instagram needs to be optimum. This platform can help small artists be discovered by users who are interested in the kind of music that the artist produces. When you scroll through your feed and reach the end, Instagram likes to suggest relative accounts that fit your passions. For example, if a user likes new independent artists, Instagram will recommend relative accounts. This is helpful for new artists as this gives them a chance to be found by new fan bases.
Always create good content but manipulate it slightly to get it to fit with the platform’s algorithm. Include short covers, eye-catching captions and high quality imagery. Capture peoples attention on Instagram with your inspiring captions and photos because from there, they will gain an interest and look at your Spotify, website or other channels to find out more about your music.