Want to know how to boost your online presence and reach as a musician this year? In this article, you will earn how to grow your fanbase with modern marketing techniques used daily by all kinds of artists. Whether you're just about to release your first song or you're a major label artist, these tactics guarantee exposure and engagement both online and offline.

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MUSIC PUBLIC RELATIONS

When you work with professional publicists or marketers, you can get featured on some of the best platforms for artists. You are able to partake in opportunities like feature article posts, reviews, radio airplay, press releases and interviews with specific media outlets. Overall, you will be able to gain exposure and attract audiences from all around the globe.

BRANDING

Artist branding is about channeling the artist’s energy and music in a positive and engaging manner. Professionals accomplish this by being consistent with a visual style and identity. Good branding will reveal the artist’s music, passions, talents and personality through their overall message. Whether it’s albums, photos, videos, website design or merch, it’s very important for the musician to establish a recognizable image which relates to their genre or niche.

SOCIAL MEDIA ADS

Artists can do quite well on platforms like Instagram, Facebook, YouTube and TikTok if they capture the attention of audiences. However, on these platforms artists need to make sure they reach the correct audience that is interested in what they have to offer. Social media marketers ensure each and every time that the audience is engaged by measuring conversion rates to analyze the reach for every post. 

DIGITAL SERVICES

The digital music landscape is so vast and experimental. Now, this differs from social media because this is referring to streaming platforms such as Amazon Music, Soundcloud, Apple Music and Spotify. Getting ahead of the game and establishing yourself on these platforms will expand your fan base and grow your brand. Playlists are key with this certain strategy, they should be at the heart of your music marketing. There are different types of playlists to consider:

1. Major branded playlists- curated by brands
2. Official playlists- curated by streaming platform team or editors
3. Personalized playlists- curated by algorithms
4. User-generated playlists- curated by fans and users of the platform

INFLUENCER MARKETING

We have all heard this term before, but how can it help artists grow? Basically, in the music industry, influencers can review, promote and elevate an artist's tracks in a way that’s creative and appealing to surrounding audiences. Plus, this means that the artists music can reach a  whole lot more people rather than just their own audience. Their music will be promoted to the influencer’s audience as well. Influencers have been known to create viral posts that can put an artist’s music over the top. This can lead to some incredible opportunities for musicians!

Generally speaking, the music industry is quite innovative and will continue to evolve throughput the years. The marketing strategies that worked yesterday, may not work today; it’s a constant learning and adapting process. Stay ahead of the curve and be innovative, try new strategies and explore opportunities.