September 20, 2021

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The Secret To Getting More Streams Using Tiktok

It takes a good catchy song or a catchy moment to make a track go viral and some influencers can get the ball rolling with this. When you are wanting to create a trend on this platform, here are a few things that you need to keep in mind:

In order to promote your music successfully on TikTok, you need to have a strong story or a trend that people can jump on to. Along with this, produce a catchy track and create digital content yourself to get the trend started. Now, these are just the beginning stepping stones that’ll take you to the next level. There are more strategies that you should be aware of when it comes to using TikTok as a means of promotion.

Are you seeing a lot of tracks go viral on TikTok? These tracks have gone viral and ended up on the charts all because of its presence on the TikTok platform. How can you get your track to go viral on TikTok? We have a few tips that you should consider using when you’re planning your stream growth strategy. 

TikTok Music Marketing

One of the most notable benefits of TikTok is that users are scrolling through the platform with the sound on, whereas on Instagram or Facebook, they aren’t. This is exactly why artists need to be utilizing this platform. Another great thing about TikTok is that the algorithm will push anyone out, depending on hashtags and if the content is good enough. It’s an added bonus if the user has implemented some sort of trend in the content. TikTok can help drive organic reach to an artist’s platforms and account when its authentic and personalized. What’s better is that your video or song could go viral within a matter of hours, that’s how quick the algorithm can push something out to audiences. 

Initially, you should have a well-structured content strategy. Something needs to happen in the first three seconds of the TikTok; the text needs to grab their attention, you need to tell your story in an intriguing way and get to the punchline. If the user isn’t intrigued in the first few seconds, they will not continue watching your video. Choose a theme that best suits your music and stick with it. From there, use relative hashtags, come up with new content ideas and follow trends. The users on this platform make the decisions, they choose which content and music is trend worthy or not. When you give the everyday consumer the power, they will decide where the content goes from there. 

If you decide to work with an influencer that will promote your music, let them decide what they will do. They know their audience the best, so it certainly won’t help if you are telling them what they can and cannot do. This would also increase the chances of the content appearing as an ad which is not what you want in this particular scenario. The moment viewers see the #ad hashtag or notice an influencer reciting a scripted piece, they will immediately scroll past the video. When approaching influencers to promote your track, give them creative freedom because they know what their audiences likes best. Quite honestly, this is how some of the most viral trends are born.

It takes a good catchy song or a catchy moment to make a track go viral and some influencers can get the ball rolling with this. When you are wanting to create a trend on this platform, here are a few things that you need to keep in mind:

Spend time on TikTok -

Understand why the current trends are so popular, do some research on the platform. 

Check that your song is well distributed -

Check with your distributor to see if your track will be available to content creators on the platform.

Choose the best 15 to 60 seconds -

When it comes to trending content, usually 15 to 60 seconds of music is the most effective. Short content is what really makes the platform work. Pick a part of your song that could be seen as relatable or has viral potential, but also make sure it’s versatile. 

Always brainstorm ideas -

Be creative and unique with your content planning. Your challenge or trend should be easy to find and should be memorable. Think of ideas that can be open to interpretation or could be developed as time goes on.

Choose the right audience -

Work with an influencer who shares your target audience or an audience you are wanting to dabble in. Reach out to these influencers, ask what they think about your idea and listen to what they have to say.

Launch the challenge or trend -

Be aware that trends come and go, so once you launch one, get started again and brainstorm more ideas. It’s great if your trend takes off and goes viral but you need to keep moving forward and plan ahead to create something meaningful.



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